TweetRoast draws Oscar aud

The 84th Oscars received an online roasted using the birth of TweetRoast -- a comedy platform that used the #tweetroast hashtag a lot more than 24,000 occasions throughout the broadcast with more than 11,000 people viewing the website. "Oscar Fact: More and more people might find this tweet than ever before saw 'Tree of Existence,'" tweeted Denis Leary. The woking platform was began by Paul Fireman, mind of Pittsburgh-based Fireman Creative, and Jim Serpico, mind of Leary's NY-based Apostle Entertainment using the goal of helping comics boost their social networking following. TweetRoast's next occasions would be the March 19 Republican debate in Tigard, Ore., and also the NCAA men's basketball tournament. Other comics taking part include Dane Prepare and Jay Mohr. Contact Dork McNary at dork.mcnary@variety.com